RESEARCH. MEDIA. STRATEGY.
RESEARCH. MEDIA. STRATEGY.
the UP AND UP
resonate with gen z
To connect with Gen Z, you need to think like them, speak their language, and meet them where they are.
With sharp insights, actionable tactics, and a network of Gen Zers across the country, The Up and Up is a research, media, and strategy firm that aligns organizations and brands with the culture and conversations shaping this generation.
A researcher, writer, and member of Gen Z myself, I’ve convened listening sessions and 1:1 conversations with thousands of young people across the country.
Laser focused on youth culture and politics, I founded The Up and Up, a newsletter about how Gen Z is changing culture across industries. You can subscribe here.
Hi, I’m Rachel
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Want to know what Gen Z really thinks? I’ve been listening for years.
The Up and Up’s listening sessions provide an opportunity to collect qualitative data from and about this cohort on any given subject.
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A qualitative survey meant to gauge how members of The Up and Up Community feel about current events in real time. Reality Checks provide a quick snapshot of trends and culture amongst community members.
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Gen Z isn’t a monolith, and The Up and Up doesn’t treat them like one.
Our tailored strategies speak their language and reflect the diversity within this generation. The Up and Up maps actionable plans and embeds with your team to make sure they’re not just ideas, they’re executed with impact.
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This generation has no appetite for fluff. The Up and Up crafts campaigns that resonate, grounded in real insights, innovative storytelling, and sharp strategy. From influencer collaborations to media placements, position your brand to lead conversations that matter.